Those familiar with the ALLi community will recognize some of the authors whose work now appears on the Selfies’ inaugural list. An effective and creative marketing and publicity strategy. An enticing cover and blurb that successfully addresses the target audience.And this was communicated to authors entering their work by describing the criteria beyond the writing as (quoting the organizers): In an interesting reflection of the task of self-publishing, the prize recognizes not only quality of writing but also, per the program’s media messaging, “the cover design, blurb and sales and marketing campaigns too,” a reminder of the breadth of activity demanded by self-publishing. Produced by BookBrunch in association with the London Book Fairand the public relations and author services company Bookollective and IngramSpark, the Selfies represent the judges’ choice of a work of fiction self-published in 2018. And a new book awards program today (February 5) is adding to the wintry mix something almost as distinctive as the proverbial snowflake’s design: the Selfies Awards has announced its first set of self-published finalists. It may no longer be relevantĪt this time of year, shortlists, longlists, and calls for submissions swirl like snow showers up and down the UK.
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